FOR AGENTS, TEAMS & BROKERS

Sell more homes. Let your VA run the back office.

A vetted, bilingual real-estate VA handles listing coordination, your CRM, transaction paperwork and lead follow-up on US business hours. Matched in 14 days, no fee until you say yes.

Or text us (818) 278-2175·WhatsApp·Call

WHAT YOUR VA TAKES OFF YOUR PLATE

Real tasks, from week one.

Latera was started by a working real-estate team lead. We built the role around what a listing week, a closing calendar and a Saturday lead actually look like.

Listing coordination

  • Prep MLS input sheets and listing descriptions for your review
  • Book photographers, staging and sign installs
  • Keep showing schedules and feedback requests moving
  • Update listing status and price changes across your sites

CRM & lead follow-up

  • Reply to new portal and website leads fast, in English or Spanish
  • Log every call, text and email in your CRM (Lofty or whatever your team uses)
  • Run your follow-up cadences and tag leads by stage
  • Book buyer consults and listing appointments onto your calendar

Transaction coordination support

  • Chase signatures, disclosures and missing documents
  • Keep the contract-to-close deadline calendar current
  • Send weekly status updates to clients, lenders and escrow/title
  • Organize the transaction file so it's audit-ready

Sphere & past clients

  • Birthday and home-anniversary messages
  • Monthly check-ins and market-update emails
  • Review and referral requests after closing
  • Keep your database clean: duplicates, bad emails, missing tags

Social media

  • Just-listed, just-sold and open-house posts designed in Canva
  • A monthly content calendar, scheduled ahead
  • Short-form video cuts from your walkthroughs
  • Reply to comments and DMs, route real leads to you

Scheduling

  • Own your calendar: showings, consults, inspections, closings
  • Confirmations and reminders to clients and vendors
  • Open-house sign-in follow-up the same day
  • Coordinate team meetings and agent schedules

Your VA supports your licensed agents and transaction coordinator. They don't perform duties that require a real-estate license.

WHAT A WEEK LOOKS LIKE

A sample week with your VA.

Mon
  • Weekend leads: reply + log in CRM
  • Book the week's showings
  • Post weekend open-house recap
Tue
  • New listing: MLS input sheet
  • Book photos & sign install
  • Just-listed posts scheduled
Wed
  • Chase docs on pending deals
  • Update deadline calendar
  • Status emails to clients & lender
Thu
  • Sphere touches & anniversaries
  • Review requests on closed deals
  • Database clean-up
Fri
  • Weekly pipeline & deadline report
  • Confirm weekend open houses
  • Next week's content queued

Example schedule for a part-time VA (about 20 hours a week). Yours is built around your business on the hiring call.

THE LATERA MATCH PROCESS™

How hiring works.

  1. STEP 01

    Role intake

    On a free hiring call you tell us the tasks, tools, hours and time zone. We write the role with you.

  2. STEP 02

    Sourcing & vetting

    We source bilingual professionals from Medellín, Bogotá and Cali. Every candidate passes a live English + Spanish assessment, a paid trial task and a video interview before we introduce them.

  3. STEP 03

    Matched in 14 days

    Your first qualified candidate lands in your inbox within 14 days.

  4. STEP 04

    You interview and decide

    Meet them, ask anything. No fees until you say yes to a match.

  5. STEP 05

    Onboarding & SOP setup

    We help you set up tasks, SOPs and access so your VA is useful from week one. Billing starts once you approve the match.

  6. STEP 06

    30-day free replacement

    If the match isn't right in the first 30 days, we find you a new VA at no extra cost.

PACKAGES

One flat monthly price.

Starter · 5 hrs/week

Get your evenings back

$399/mo
Flat monthly price, billed monthly
A US hire for the same hours: ~$600/mo with taxes and benefits, plus recruiting*
What could you hand off?
  • Inbox triage and routine replies
  • Calendar and appointment confirmations
  • CRM updates after your calls
  • A weekly follow-up list for your leads
Specialist add-on: ask us
Book a hiring call
Full-time · 40 hrs/week

Your right hand

$1,899/mo
Flat monthly price, billed monthly
A US hire for the same hours: ~$4,770/mo with taxes and benefits, plus recruiting*
What could you hand off?
  • Everything in Part-time
  • A full back-office function, owned end to end
  • Customer support queue in English and Spanish
  • Transaction or project coordination support
  • A weekly report on what got done
Specialist add-on: +$500/mo
Book a hiring call
EVERY PACKAGE INCLUDES
  • Sourcing and vetting
  • Bilingual VA on US business hours
  • A match within 14 days
  • 30-day free replacement
  • Onboarding support
  • Task and SOP setup
  • VA payroll and payments handled by Latera

Specialist add-on. Need a transaction coordinator, bookkeeping, content & social media, or bilingual sales specialist? Add one to Part-time (+$300/mo) or Full-time (+$500/mo). For Starter, ask us.

Busy month? Flexible top-ups for extra hours, billed at your package's rate.

No fees until you say yes to a match. A match within 14 days. You interview them, you decide. Free replacement within the first 30 days.

Billed monthly in advance via Stripe once you approve your match · 1-month minimum · Cancel with 30 days' notice

Not sure which package? Take the 3-minute Delegation Audit →

*US-hire comparison assumes a US administrative assistant at $22/hour (the 2024 national median for secretaries and administrative assistants, SOC 43-6014, was $22.26/hour per BLS wage data via O*NET OnLine), multiplied by 1.25 for employer payroll taxes and benefits, for the same weekly hours (52 weeks ÷ 12 months). Recruiting, equipment and turnover costs are not included.

FAQ
Can a VA do transaction coordination?

Your VA handles the admin side: document chasing, the deadline calendar and status updates, supporting your licensed TC or agent. Anything that requires a license stays with licensed staff.

Will they work inside my CRM?

Yes. Lead follow-up and CRM management are core Latera roles, and your VA learns your CRM and your team's stages during onboarding.

Can they talk to Spanish-speaking buyers and sellers?

Yes. Every Latera VA passes a live English and Spanish assessment before we introduce them.

See exactly what you could hand off.

The free Delegation Audit takes about 3 minutes and gives you recoverable hours, what that time is worth, a recommended VA role and a starter task list.

Or text us (818) 278-2175·WhatsApp·Call