Latera · By your side.
BILINGUAL VAs · VETTED IN COLOMBIA · US BUSINESS HOURS

Get 20+ hours a week back.

Hire a vetted, bilingual Latin American VA. Matched within 14 days, and no fee until you say yes.

Or text us (818) 278-2175·WhatsApp·Call

SOUND FAMILIAR?

You didn't start a business to drown in admin.

01

You're the bottleneck.

Inbox, calendar, CRM, paperwork. Every task runs through you, so the work that actually grows the business waits until 10 p.m.

02

Leads go cold.

A new lead comes in while you're with a client. By the time you reply, they've talked to someone else.

03

Hiring is its own job.

Job boards, freelance marketplaces, cold DMs. Screening candidates takes the hours you were trying to free up.

WHAT A VA CAN TAKE OFF YOUR PLATE

Roles we fill.

Not sure which one you need? Take the 3-minute Delegation Audit and get a recommended role and a starter task list.

A

Executive Assistant

Inbox management, calendar coordination, travel, research, personal errands. Discreet, organized, proactive.

L

Lead Follow-Up

CRM management (Lofty, HubSpot, Salesforce). Initial reply, qualification, appointment setting. Bilingual outreach for Spanish-speaking leads.

S

Social Media Manager

Content calendar, scheduling (Metricool/Later), Canva design, community management. Instagram, TikTok, Facebook, YouTube, LinkedIn.

V

Video Editor

CapCut, Descript, Premiere. Short-form cuts from long-form content. Reels and shorts with captions and hooks.

C

Customer Support

Live chat, email tickets, phone (bilingual). Zendesk, Intercom, Front, Gorgias. Onboarding and retention playbooks.

M

Marketing Assistant

Email campaigns (ConvertKit, Klaviyo), landing page updates, ad account management, basic SEO, competitor research.

WHO WE HELP

Built for US small businesses, especially real estate.

Latera was started by a working real-estate team lead, so we know what a listing week, a closing deadline and a cold lead actually cost you.

THE LATERA MATCH PROCESS™

Tell us the role. We do the sourcing and vetting.

  1. STEP 01

    Role intake

    On a free hiring call you tell us the tasks, tools, hours and time zone. We write the role with you.

  2. STEP 02

    Sourcing & vetting

    We source bilingual professionals from Medellín, Bogotá and Cali. Every candidate passes a live English + Spanish assessment, a paid trial task and a video interview before we introduce them.

  3. STEP 03

    Matched in 14 days

    Your first qualified candidate lands in your inbox within 14 days.

  4. STEP 04

    You interview and decide

    Meet them, ask anything. No fees until you say yes to a match.

  5. STEP 05

    Onboarding & SOP setup

    We help you set up tasks, SOPs and access so your VA is useful from week one. Billing starts once you approve the match.

  6. STEP 06

    30-day free replacement

    If the match isn't right in the first 30 days, we find you a new VA at no extra cost.

Ready for your second hire? The loop starts again at step 01.

WHY LATERA

Colombian talent on your side of the table.

On your clock. Colombia is UTC−5 all year, so your VA works US business hours. No overnight hand-offs.

Fluent in both languages. Clear English writing for your clients, full Spanish for Spanish-speaking customers and leads. We test both live.

No international payroll headaches. Latera contracts your VA and pays them via Stripe or another payout method Latera designates. You pay one simple rate.

Your VA sits on your side of the table. That's where the name comes from: Latera, "at your side."

Every package includes
  • ✓ Sourcing and vetting
  • ✓ A match within 14 days
  • ✓ 30-day free replacement
  • ✓ Onboarding support and SOP setup
  • ✓ VA payroll handled by Latera
PACKAGES

Pick the outcome. One flat monthly price.

Sourcing, vetting, onboarding and your VA's payroll are all included. You approve the match before you pay anything.

Starter · 5 hrs/week

Get your evenings back

$399/mo
Flat monthly price, billed monthly
A US hire for the same hours: ~$600/mo with taxes and benefits, plus recruiting*
What could you hand off?
  • Inbox triage and routine replies
  • Calendar and appointment confirmations
  • CRM updates after your calls
  • A weekly follow-up list for your leads
Specialist add-on: ask us
Book a hiring call
Full-time · 40 hrs/week

Your right hand

$1,899/mo
Flat monthly price, billed monthly
A US hire for the same hours: ~$4,770/mo with taxes and benefits, plus recruiting*
What could you hand off?
  • Everything in Part-time
  • A full back-office function, owned end to end
  • Customer support queue in English and Spanish
  • Transaction or project coordination support
  • A weekly report on what got done
Specialist add-on: +$500/mo
Book a hiring call
EVERY PACKAGE INCLUDES
  • Sourcing and vetting
  • Bilingual VA on US business hours
  • A match within 14 days
  • 30-day free replacement
  • Onboarding support
  • Task and SOP setup
  • VA payroll and payments handled by Latera

Specialist add-on. Need a transaction coordinator, bookkeeping, content & social media, or bilingual sales specialist? Add one to Part-time (+$300/mo) or Full-time (+$500/mo). For Starter, ask us.

Busy month? Flexible top-ups for extra hours, billed at your package's rate.

No fees until you say yes to a match. A match within 14 days. You interview them, you decide. Free replacement within the first 30 days.

Billed monthly in advance via Stripe once you approve your match · 1-month minimum · Cancel with 30 days' notice

Not sure which package? Take the 3-minute Delegation Audit →

*US-hire comparison assumes a US administrative assistant at $22/hour (the 2024 national median for secretaries and administrative assistants, SOC 43-6014, was $22.26/hour per BLS wage data via O*NET OnLine), multiplied by 1.25 for employer payroll taxes and benefits, for the same weekly hours (52 weeks ÷ 12 months). Recruiting, equipment and turnover costs are not included.

FAQ

Straight answers.

How fast can I have a VA?

We match you with a vetted VA within 14 days of your hiring call.

When do I start paying?

No fees until you say yes to a match. Once you approve your match, packages are billed monthly in advance via Stripe.

What does it cost?

Flat monthly packages: Starter (5 hrs/week) $399/mo, Part-time (20 hrs/week) $1,099/mo, Full-time (40 hrs/week) $1,899/mo. Sourcing, vetting, onboarding support, task and SOP setup, and your VA's payroll are included.

What if I need a specialist?

Add a transaction coordinator, bookkeeping, content and social media, or bilingual sales specialist to Part-time (+$300/mo) or Full-time (+$500/mo). For Starter, ask us.

What if I need more hours some weeks?

Flexible top-ups: extra hours are billed at your package's rate.

What if it isn't a good fit?

If the match isn't right within the first 30 days, we replace your VA free.

Is there a contract?

There's a 1-month minimum and no annual contract. After that, cancel with 30 days' written notice.

What hours do Latera VAs work?

Colombia is on UTC−5 all year, so your VA works US business hours: the same clock as US Eastern in winter and US Central in summer.

Do they really speak both languages?

Yes. Every candidate passes a live English and Spanish assessment before we introduce them, so they can write to your clients in English and handle Spanish-speaking customers and leads.

Who employs the VA?

Latera VAs are independent contractors engaged by Latera and paid via Stripe or another payout method Latera designates, so you never touch international payroll. Work they create for you is assigned to you on delivery.

Do you run background checks?

Applicants who progress to placement consent to a background and reference check appropriate to the role.

TWO WAYS IN

Which side of the table are you on?

FOR BUSINESSES

Hire a Latera VA

Tell us the role, we do the sourcing and vetting. First qualified candidate in your inbox within 14 days. No fees until you say yes to a match.

Book a free hiring call

Not sure what to hand off? Take the Delegation Audit →

Or text us (818) 278-2175·WhatsApp·Call

FOR VAs

Apply to join our team

Bilingual, reliable and ready to work with US clients from Colombia or elsewhere in Latin America? See the requirements and how we work below.

See requirements →
FOR VAs · PARA VAs

Build a career with US clients, from home.

Latera isn't a job board. It's a small team of vetted bilingual professionals working long-term with US businesses. We hire for the six roles above.

What you need

  • Based in Colombia or elsewhere in Latin America
  • Strong written and spoken English (we check it live)
  • Native or fluent Spanish
  • Remote or VA experience in at least one of our roles
  • Available for US business hours (US Central most days)
  • Your own computer and reliable internet
  • Comfortable on camera
  • Willing to complete a background and reference check before placement

What you get

  • Competitive pay in USD, paid weekly every Friday via Stripe, Wise, PayPal or bank (details in your interview)
  • A paid trial task (3–5 hours), paid regardless of outcome
  • Raises reviewed at 90 days, based on client feedback
  • Long-term US clients, not one-off gigs
  • 100% remote
  • A growth path: team lead → client success manager → Latera partner

How it works

1. Apply. We review every application within 72 hours. 2. 30–45 minute video interview in English. 3. Paid trial task. 4. We match you with your first client, starting with a 30-day trial.

Read the full process and pay details (English / Español) →

Now hiring: Content & Social Media VA (bilingual, part-time) →

Apply now →
Want to sharpen your English before you apply? Our sister school I Speak Everything teaches English and Spanish with live instructors.